Zeithaml, Valarie A.- <br/><br/>
Services marketing:integrating customer focus across the firm/  Valarie A. Zeithaml and Mary Jo Bitner 

 - 3rd ed. 
 - New Delhi;  Tata McGraw-Hill,  c2003. 
 - xx,668p.;  ill.  25cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070530424 
<br/><br/><label>Subjects--Topical Terms: </label>--Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI