TY  - BOOK
AU  - Zeithaml, Valarie A.-
TI  - Services marketing:integrating customer focus across the firm: Valarie A. Zeithaml and Mary Jo Bitner
SN  - 0070530424
U1  - 658.8 ZEI 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Customer services
N1  - Includes index
ER  -