TY - BOOK AU - Brownlie, Doughlas.- TI - Rethinking marketing: towards critical marketing accountings: Doughlas Brownlie, Mike Saren, Robin Wensley and Richard Whittington SN - 0803974914 U1 - 658.8 RET PY - 1999/// CY - New Delhi PB - Sage publications KW - Consumer behavior KW - Marketing N1 - Includes index ER -