Keegan, Warren J. <br/><br/>
Marketing / 
Warren Keegan, Sandra Moriarty, Tom Duncan. 
 - Annotated instructor's edition / prepared by Mary Joyce and Kathy Krentler. 
 - xxiv, 904 pages :  illustrations (some color) ;  26 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0137197179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE