TY  - BOOK
AU  - Keegan,Warren J.
AU  - Moriarty,Sandra E.
AU  - Duncan,Tom
TI  - Marketing
SN  - 0137197179
U1  - 658.8 KEE 
PY  - 1995///]
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references
ER  -