Business marketing / Andrew C. Gross ... [et al.]. - Boston : Houghton Mifflin, c1993. - xxi, 763, 26 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0395560837

Subjects--Topical Terms:
Industrial marketing.

Dewey Class. No.: 658.81 GRO