TY  - BOOK
AU  - McDonald Malcolm.-
TI  - Key account management/ Malcolm McDonald, and Diana Woodburn
SN  - 0750662468
U1  - 658.804 McD 
PY  - 2000///
CY  - London
PB  - Elsvier
KW  - Marketing--Key accounts	
KW  - Selling--Key accounts	
N1  - Includes Index
ER  -