Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley. 
 - 7th ed. 
 - New York :  J. Wiley & Sons,  c1998. 
 - viii, 376 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471159050  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>658.800973 HAR