TY  - BOOK
AU  - Hartley,Robert F.
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471159050 
U1  - 658.800973 HAR 
PY  - 1998///
CY  - New York
PB  - J. Wiley & Sons
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references
ER  -