Pickton, David. <br/><br/>
Integrated marketing communications / 
David Pickton, Amanda Broderick. 
 - 2nd ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  c2005. 
 - xxii, 761 p., [16] p. of plates :  ill. (some col.) ;  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273676458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 PIC