TY  - BOOK
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications
SN  - 0273676458
U1  - 658.802 PIC 
PY  - 2005///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -