TY  - BOOK
AU  - Keegan J. Warren.
TI  - Global marketing management
SN  - 8178085860
U1  - 658.312 KEE 
PY  - 2002///
CY  - Singapore
PB  - Pearson Education Asia
KW  - Export marketing--Management
KW  - International business enterprises--Management
KW  - Europe
N1  - Includes bibliographical references and index
ER  -