Polonsky, Michael J. Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2011. - xiii, 279 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9781412977753 Subjects--Topical Terms: Business--Research--Methodology. Dewey Class. No.: 650.072 POL