Polonsky, Michael J.

Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller. - 2nd ed. - Thousand Oaks, Calif. : Sage Publications, c2011. - xiii, 279 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9781412977753


Business--Research--Methodology.

650.072 POL