Malhotra, Naresh K. <br/><br/>
Marketing research : an applied orientation 
By  Malhotra, Naresh K; Baalbaki, Imad B.; Nasr Bechwati, Nada 
 - Australia:  Pearson Education,  c2006. 
 - xxiv,912p.  includes ill.  26cmIncludes  
<br/><br/> Includes bibliographical details 
<br/><br/><label>ISBN: </label>0-7339-7004-4 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL