TY  - BOOK
AU  -  Malhotra, Naresh K.
TI  - Marketing research : an applied orientation
SN  - 0-7339-7004-4
U1  - 658.83 MAL 
PY  - 2006///
CY  - Australia
PB  - Pearson Education
N1  - Includes bibliographical details
ER  -