Charles W.Lamb,Jr. <br/><br/>
Essentials of marketing/ 
Written by Charles W.Lamb,Jr., Joseph F Hair,Jr. amd Carl McDaniel 
 - 3rd ed 
 - Canada:  Thomson Learning,  c20003. 
 - xiii,601p.;  includes col.ill  28cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324113900 
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM