TY  - BOOK
AU  - Lynch,Richard L.
AU  - Ross,Herbert L.
AU  - Wray,Ralph D.
TI  - Introduction to marketing
SN  - 0070391912
AV  - HF5415 .L936 1984
U1  - 658.8 19
PY  - 1984///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -