Management of electronic media /  
Albarran, Alan B.  
 - 2nd ed.  
 - Australia ...(et al) :   Wadsworth/Thomson learning,  c2001 
 - xx, 315 p. :   24 cm.   includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-534-56191-8 
<br/><br/><label>Subjects--Topical Terms: </label>--mass media-management
<br/><br/><label>Dewey Class. No.: </label>302.230 68 ALB