The dynamics of mass communication /  
Dominick, Joseph R.  
 - 6th ed.  
 - Boston ...(et al) :  McGraw-hill,  c1999 
 - xxiii, 568 p. :  col.ill. ;   26 cm.   includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-07-290478-x 
<br/><br/><label>Subjects--Topical Terms: </label>--mass media
<br/><br/><label>Dewey Class. No.: </label>302.23 DOM