Beyond Greed and Fear :  Understanding behavioral finance and the psychology of investing / 
Shefrin, Hersh 
 - New York :  Oxford University Press,  c2002 
 - xxxiv,368 pages :  ills.;  25cm.  Includes indexes. 
<br/><br/><label>ISBN: </label>0 07 285507 X 
<br/><br/><label>Subjects--Personal Names: </label>--Investments-Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>332.6 SHE