TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic media
SN  - 0534561918
AV  - P96.M34 A4 2001
U1  - 302.23/068 21
PY  - 2002///
CY  - Australia, Belmont, CA
PB  - Wadsworth, Wadsworth/Thompson Learning
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index
ER  -