Building Strong Brands/ 
David A. Aaker. 
 - New York:  The Free press,  c1996. 
 - ill.;pic,ix,380p.  24x15cm. 
<br/><br/><label>ISBN: </label>0-02-900151-X 
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK