Czinkota, Micheal .R.- <br/><br/>
International Marketing/Micheal R. Czinkota and Ilkka A. Ronkainen 

 - 6th ed. 
 - Philadelphia;  Harcourt College Publishers,  c2001. 
 - xxxiii, 815 pages :  ills.  28cm: 
<br/><br/> includes bibliographies references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CZI