Cases in Marketing Management  
by Bernhardt, Kenneth. L (.....et al) 
 - Boston  Irwin  1991 
 - xvi, 815 pages  ills.  24cm,  bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0-256 08832 2 
<br/><br/><label>Subjects--Personal Names: </label>--Bussiness management
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BER  / 0001767