Strategic marketing for nonprofit organisations 
Andreasen, Alan R , Kotler ,Phillip  
 - New Delhi   Prentice Hall  2003 
 - vii, 536 pages  ills.  23cm.  bibliographical references and indexes 
<br/><br/><label>ISBN: </label>81 203 2259 2 
<br/><br/><label>Subjects--Personal Names: </label>--Marketing 
<br/><br/><label>Subjects--Uniform Titles: </label>--Nonprofit  sector
<br/><br/><label>Dewey Class. No.: </label>658.8 AND  / 0004336