Marketing Operations  
Beamish, Karen  
 - Oxford  Butterworth Heinemann  2003 
 - xxiii,329 pages  ills.  30cm.  bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0 7506 5707 3 
<br/><br/><label>Subjects--Personal Names: </label>--Marketing
<br/><br/><label>LC Class. No.: </label>658.8 AXE  / 0005702 
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA  / 0005702