Kotler Philip.- <br/><br/>
Social Marketing :Influencing behaviors for good/   Kotler, Philip  and Lee, Nancy .R 

 - 3rd ed. 
 - London;  Sage Publications,  c2008. 
 - xii, 444p.;  ills.  23cm: 
<br/><br/> includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>978 1 4129 5647 5 
<br/><br/><label>Subjects--Topical Terms: </label>--Behavior modificatio
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT