TY - BOOK AU - Baverstock, Alison TI - How market to books 3th ed SN - 0-7494-3105-9 U1 - 380.1 BAV 20th PY - 1990/// CY - UK PB - KOGAN page KW - Books -- Marketing KW - Selling--Books KW - Publishers and publishing--Marketing KW - title ER -