Louis E,Boone <br/><br/>
Contemporary Marketing  / 
Boone, Louise.E ( ......et al) 
 - Austrialia:  Thomson Learning,   c2002 
 - xxxiii, 619p.;  some col ills:  25cm 
<br/><br/> includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0-03-035172-3 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing -management
<br/><br/><label>Dewey Class. No.: </label>658.8 BOO