TY  - BOOK
AU  - Louis E,Boone
TI  - Contemporary Marketing
SN  - 0-03-035172-3
U1  - 658.8 BOO 
PY  - 2002///
CY  - Austrialia
PB  - Thomson Learning, 
KW  - Marketing
KW  - Marketing -management
N1  - includes bibliographical references and indexes
ER  -