Marketing Essentials / Farese, Lois Schneider (...et al) - 2nd ed - New York: McGraw -Hill , c1997 - xx, 620p.; ills.: 24cm

includes bibliographical references and indexes

ISBN: 0-02-640601-2

Subjects--Personal Names: --Business education--Marketing--Study and teaching (Secondary)--Marketing

Dewey Class. No.: 658.8 FAR