A very short, fairly interesting and reasonably cheap book about:  studying marketing. 
Blythe, Jim 
 - England  Sage  2006 
 - 131p.  12.7cm 
<br/><br/>includes References, Index and Epilogue 
<br/><br/><label>ISBN: </label>9781412930888 
<br/><br/><label>Dewey Class. No.: </label>658.8071 BLY