Steel, Jon. <br/><br/>
Truth, lies, and advertising :  the art of account planning / 
by Jon Steel. 
 - New York :  Wiley,  c1998. 
 - xix, 298 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 277-279) and index. 
<br/><br/><label>ISBN: </label>0471189626  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--Planning.--United States<br/>Advertising--United States.<br/>Advertising agencies--Customer services--United States.
<br/><br/><label>Dewey Class. No.: </label>659.111 STE