TY  - BOOK
AU  - Steel,Jon
TI  - Truth, lies, and advertising: the art of account planning 
SN  - 0471189626 
U1  - 659.111 STE 
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Advertising campaigns
KW  - United States
KW  - Planning
KW  - Advertising
KW  - Advertising agencies
KW  - Customer services
N1  - Includes bibliographical references (p. 277-279) and index
ER  -