Caples, John Tested advertising methods / John Caples ; forward by David Ogilvy ; introduction by Gordon White - 5th ed. - Paramus : Prentice Hall, c1997 - xxvi, 278 p. : ill. ; 24 cm - Prentice Hall business classics . Includes bibliographical references and index ISBN: 0-13-244609-X Subjects--Topical Terms: Advertising Dewey Class. No.: 659.132 CAP