TY  - BOOK
AU  - Caples,John
TI  - Tested advertising methods
SN  - 0-13-244609-X 
U1  - 659.132 CAP 
PY  - 1997///
CY  - Paramus
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -