Consumer behavior and marketing action / by Assael , Henry - 6th ed. - Ohio; South Western College, c1998. - xviii , 718 pages. ; ills.; 23cm.

includes bibliographical references

ISBN: 0 538 86770 1

Subjects--Personal Names: --Consumer behaviour

Subjects--Corporate Names: --Motivational research

Dewey Class. No.: 658.8342 ASS