TY  - BOOK
AU  - 
TI  - Consumer behavior and marketing action
SN  - 0 538 86770 1
U1  - 658.8342 ASS 
PY  - 1998///
CY  - Ohio
PB  - South Western College
KW  -  
KW  - Motivational research
N1  - includes bibliographical references
ER  -