Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications /
Terence A. Shimp.
- 8th ed.
- Mason : South-Western Cengage Learning, c2010.
- xx, 668 p. : ills. Col.; 29 cm
Includes bibliographical references and indexes.
978-0-324-59360-0
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
658.82 SHI