TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 978-0-324-59360-0
U1  - 658.82 SHI 
PY  - 2010///
CY  - Mason
PB  - South-Western Cengage Learning
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
ER  -