Marketing communications/ Brands, experiences and participation: Chris Fill - 1st ed. - Harlow: Pearson education ltd, c1995 - xliii,820p.: ills. col.; 28cm

Include bibliographical references and indexes

ISBN: 978-0-273-77054-1

Subjects--Topical Terms: --Communication in marketing--Marketing channels

Dewey Class. No.: 658.802 FIL