TY  - BOOK
AU  - 
TI  - Marketing communications: Brands, experiences and participation
SN  - 978-0-273-77054-1
U1  - 658.802 FIL 
PY  - 1995///
CY  - Harlow
PB  - Pearson education ltd
KW  - Marketing channels
KW  - Communication in marketing
N1  - Include bibliographical references and indexes
ER  -