TY  - BOOK
AU  - 
AU  - 
TI  - Marketing management
SN  - 978-0-273-75336-0
U1  - 658.8 KOT 
PY  - 2012///
CY  - Boston
PB  - Pearson education Ltd.
KW  - Marketing--Management
N1  - Include bibliographical references and indexes
ER  -