Shoemaker, Stowe <br/><br/>
Marketing leadership in hospitality and tourism :  Strategies and tactics for  competitive advantage / 
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich 
 - 4th ed. 
 - xxv, 661 p.:  co. ills., maps ;  28 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0-13-118240-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing
<br/><br/><label>Dewey Class. No.: </label>910.460688 SHO