TY  - BOOK
AU  - Shoemaker,Stowe
AU  - Lewis,Robert C.
AU  - Yesawich,Peter Charles
TI  - Marketing leadership in hospitality and tourism: Strategies and tactics for  competitive advantage 
SN  - 0-13-118240-4
U1  - 910.460688 SHO 
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -