Gillespie, Kate.- <br/><br/>
Global marketing :an interactive approach / 
Gillespie, Jeannet and Hennessey 
 - Boston;  Houghton Mifflin Company,  c2004. 
 - xxii , 553p.;  ills.  26cm 
<br/><br/> includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0 618 00508 0 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GIL