Kotler, Philip.- <br/><br/>
Marketing management : analysis, planning  and control /  Philip Kotler 

 - New Jersey;  Prentice -Hall,  c1972. 
 - xiv , 885p.;  ills.  25cm 
<br/><br/> includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label>--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT