The silver market phenomenon :  Marketing and innovation in the aging society / 
Florian Kohlbacher, Cornelius Herstatt, editors. 
 - 2nd ed. 
 - xxxiv, 460 p. :  ills. Col.; 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>978-3-642-14337-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Population aging--Economic aspects.<br/>Older consumers--Attitudes.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.800846  SIL