TY  - BOOK
AU  - Kohlbacher,Florian
AU  - Herstatt,Cornelius
ED  - Ohio Library and Information Network.
TI  - The silver market phenomenon: Marketing and innovation in the aging society 
SN  - 978-3-642-14337-3
U1  - 658.800846  SIL 
PY  - 2011///
CY  - Heidelberg
PB  - Springer
KW  - Marketing
KW  - Social aspects
KW  - Population aging
KW  - Economic aspects
KW  - Older consumers
KW  - Attitudes
KW  - Electronic books
N1  - Includes bibliographical references
ER  -