Hughes, Graham.- <br/><br/>
Marketing communications :CIM Coursebook / 
Graham Hughes and Fill Chris 
 - London;  Elsevier,  c2003. 
 - x,215p.;  ills.  29cm 
<br/><br/> Includes bibliographies references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HUG